/01
Strategy
Where to play, how to win. Board-level clarity on positioning, market entry, and the next twelve to thirty-six months.
- -Strategic review & roadmap
- -Market entry & expansion
- -Operating model design
- -M&A advisory
UK Advisory · Est. 2017
Consideredcounsel forbusinessesthat intendto endure.
APS Consulting works with UK founders and operators on the decisions that compound - strategy, sales, and finance, delivered as a partnership rather than a deliverable.
£150,000+
Capital · pipeline · revenue influenced
20
Engagements completed
§01 - Sectors served
Manufacturing
Professional Services
Fintech
Consumer Goods
Hospitality
Logistics
Healthcare
Energy
PropTech
Education
Manufacturing
Professional Services
Fintech
Consumer Goods
Hospitality
Logistics
Healthcare
Energy
PropTech
Education
Manufacturing
Professional Services
Fintech
Consumer Goods
Hospitality
Logistics
Healthcare
Energy
PropTech
Education
§02 - The Practice
Four disciplines. One conversation.
We operate across the decisions that determine whether a business merely grows or actually compounds. Engagements are bespoke; the starting point, always the same.
/02
Sales
Disciplined revenue growth. Building the systems, the team, and the playbooks that move pipeline from hopeful to predictable.
- -Go-to-market diagnostic
- -Commercial team build
- -Pricing & packaging
- -Channel & partnerships
/03
Finance
Capital, controls, and clarity. CFO-grade thinking for businesses that have outgrown the spreadsheet but not yet the founder.
- -Fundraising preparation
- -Financial modelling
- -Cash flow & working capital
- -Reporting & MI
/04
Operations
Where strategy meets the floor. Process, people, and performance - re-engineered for the business you're becoming, not the one you were.
- -Operational due diligence
- -Process optimisation
- -Org design & leadership
- -Performance management
§03 - The Approach
We are unfashionably slow at the start, and uncompromising at the end.
IStep
Listen
We start with a candid conversation. No deck, no pitch - only the questions that surface what's actually at stake. Most engagements are shaped here, in the first hour.
IIStep
Diagnose
A short, focused review of the facts: financials, commercial motion, operating reality. We name what's working, what isn't, and what the data refuses to say out loud.
IIIStep
Decide
We surface the two or three decisions that matter most over the next ninety days, and we make them with you - owners in the room, not consultants in a Word document.
IVStep
Deliver
We stay through execution. Weekly cadence, written record, measurable outcomes. The engagement ends when the business no longer needs us - not when the retainer runs out.
§04 - Selected Engagements
The work, told briefly.
/01
Manufacturing · Yorkshire
From owner-led to operator-led in eighteen months.
A second-generation precision-engineering firm preparing for a partial exit. We rebuilt the leadership tier, installed monthly board reporting, and shaped the sale narrative.
3.4×
Pre-mandate EBITDA multiple
/02
B2B SaaS · London
A go-to-market rebuilt around what the data already knew.
Series A founders with healthy revenue and flat efficiency. We segmented the book, repriced two tiers, and rebuilt the SDR playbook around the segment that actually converted.
+62%
Net new ARR, 9 months
/03
Hospitality Group · National
Cash discipline as a strategic instrument.
A growing restaurant group with twelve sites and an over-stretched balance sheet. We restructured the working capital cycle, renegotiated supply, and built a thirteen-week cash model the board still uses.
£650k
Working capital unlocked
§05 - The Firm
“We started APS because the businesses we admired most were being advised by firms who didn’t quite know them. We wanted to build the opposite - small, present, and accountable to the outcome.”
Adrian P. Stratton
Managing Partner · Founder
2017
Founded
9
Partners & Principals
20
Engagements completed
94%
Repeat or referred work
§06 - Begin a conversation
Tell us what’s on your mind.
Every engagement starts with a short, candid call - no obligation, no deck. If we’re the right firm for the brief, we’ll say so. If we aren’t, we’ll point you somewhere we trust.
By appointment
20 St Dunstan’s Hill
London EC3R 8HL
London EC3R 8HL